Lawsuit against Tinder, Hinge and Match alleges dating apps encourage 'compulsive' behavior and 'lock users into a perpetual pay-to-play loop'

Dating apps are supposedly'designed to be deleted,' but a new class action lawsuit claims the apps are instead'designed to be addictive.' The lawsuit, filed on Valentine's Day against Match Group which owns Tinder, Hinge, Match, OkCupid, and Plenty of Fish, accused the company of using'psychological manipulation' like push notifications, rewards, and punishments to guarantee users keep swiping right. The app is designed to turn users into'addicts' who are enticed by the game-like play-to-play loop, the lawsuit claimed, accusing Match Group of prioritizing profit over promises to help users find love. Match sells subscription plans to remove like limits and see who likes you with Tinder offering its Gold package for 140 for six months or 40 for one month and its Platinum package for 50 per month or 180 for six months. The lawsuit claims that if users were content with the basic app features, they wouldn't need to purchase the additional subscription when they reach their'like limit.'