Formula 1 Uses Machine Learning To Deliver In-Race Predictions To Fans

The flagman waves the chequered flag as Red Bull's Dutch driver Max Verstappen crosses the finish of the Austrian Formula One Grand Prix in Spielberg, central Austria, on July 1, 2018. Formula 1 plans to use cloud technology and machine learning to deliver more engaging statistic and even predictions to fans watching races on television and on its digital platforms. Cloud giant Amazon Web Services (AWS) has been signed up as an official technology partner, with its technology used to crunch the data and deliver it in a more meaningful way to fans and commentators. Each Formula 1 car produces huge amounts of data that the teams use to optimise their strategies and it is this database that Liberty Media believes can be turned into something valuable for the audience. After all, this is a sport that claims to have been'doing' big data since before the term was coined.