New AI, Mixed Reality, Customer Insight Tools Coming to Microsoft Dynamics 365 Analytics

Microsoft on Thursday announced a number of artificial intelligence, mixed reality and customer insights tools for Microsoft Dynamics 365 at its Microsoft Business Forward event in Paris. There is "a lot of hype around AI and MR," noted Rebecca Wettemann, vice president of research at Nucleus Research, "but these are real applications delivering value to customers today." Microsoft also announced it will publicly preview a new Microsoft Forms Pro this spring. There is "a consistent theme in all these offerings -- providing high degree of flexibility to enable citizen developers and power users while still maintaining technology governance and compliance," remarked Nicole France, principal analyst at Constellation Research. "Microsoft's advantage is its decades of investment in R&D across its portfolio, which it's bringing to bear on its business applications portfolio," Wettemann told CRM Buyer.