How SEOs can embrace AI-powered search

The race toward AI-powered search is heating up. Microsoft has Bing Chat while Google has Bard. Yet, many are concerned about what all these developments mean for content creators and the larger publishing industry. Embracing AI in search is inevitable. But the issues causing some SEOs to grumble must also be addressed. In this article, I'll look back at Google's history with AI and what SEOs can do to keep up with changing times.