Artificial intelligence could add '£232BN to UK GDP by 2030'

Research from PwC has shown that the majority of the UK's economic gains over the period to 2030 will come from increasing consumer demand. AI will drive this, with a greater choice of products, increased personalisation of those products and making them more affordable over time. Labour productivity improvements will also drive GDP gains, but to a lesser extent. Jonathan Gillham, economist at PwC, said "Much of the focus on AI to date has been on the impact that increased automation of tasks will have on jobs. While we expect that the nature of jobs will change and that some will be susceptible to automation, our research shows that the boost to UK GDP that AI-driven products and services will bring will also generate significant offsetting job gains, as well as boosting average real wage levels." See also: How AI can transform I.T. and keep businesses at the summit "AI will make everyday products better, more personalised and cheaper over the longer term, which we predict will fuel increased demand.