The Secret to Mass Personalization & Personalized Content with AI (2018) AI for Business #3

This time in AI for Business we are looking at the secret to mass personalization & Personalized content with AI. We know that mass personalization and personalized content is a powerful way of influencing consumer behaviour. The increased availability of artificial intelligence for business combined with marketing automation made Mass Personalization, Personalized Content and sophisticated segmentation less costly and faster to implement. So let's get into depth and see how AI can improve your mass personalization strategy… First of all, computers are now able to perform profiling and classification of consumers, based on the data they actively or passively provide, the so-called digital footprints. How do we make these things in a way that we do not interfere with their privacy and deteriorate trust?