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The Secret to Mass Personalization & Personalized Content with AI (2018) AI for Business #3

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This time in AI for Business we are looking at the secret to mass personalization & Personalized content with AI. We know that mass personalization and personalized content is a powerful way of influencing consumer behaviour. The increased availability of artificial intelligence for business combined with marketing automation made Mass Personalization, Personalized Content and sophisticated segmentation less costly and faster to implement. So let's get into depth and see how AI can improve your mass personalization strategyโ€ฆ First of all, computers are now able to perform profiling and classification of consumers, based on the data they actively or passively provide, the so-called digital footprints. How do we make these things in a way that we do not interfere with their privacy and deteriorate trust?


The Difference Between A.I. and Machine Learning and Deep Learning

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There's a discussion going on about the topic we are covering today: what's the difference between AI and machine learning and deep learning. Very frequently, press coverage and even practitioners of analytics use the terms Artificial Intelligence and Machine Learning interchangeably. However, these three concepts do not represent the same. In this video, we are going to break this down for you, giving you examples of use cases making the difference between ai and machine learning and deep learning more clear. Any device that perceives its environment and takes actions to maximize its chances of success, can be said to have some kind of artificial intelligence, more frequently referred to as A.I.


6-Month Growth A.I. Traineeship - Apply Now!

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Trust us, we have a team of hardcore growth hackers and Artificial Intelligence professionals who know how to pick the real talent. You start by filling out our questionnaire. When you fit our selection criteria Emma will get in touch with you to plan in a Skype call. If we are still convinced you could be one of the trainees, we will send you a Challenge and let you run some tests. You will have a second Skype call and to discuss the results.