The ugly truth about chatbots

Fast response, operational efficiency, and better engagement – these are the promises of using a chatbot. Having a program to answer most of the inquiries can help to reduce staff issues, who can then focus on more value-adding or complex tasks. Chatbots readily collect data, allowing marketing teams to understand if a situation is developing or a trend is emerging. For a global e-commerce firm, it allows them to respond to customer queries all day long. Lastly, they learn quickly and etching their wisdom in your corporate memory forever.