How Artificial Intelligence Keeps The Internet Running Without Us Knowing

But have you ever thought about who is responsible for doing this? AI algorithms are the ones that lead the way in this field, conducting a dedicated study of each user and identifying their interests and the things they prefer so that they can continue to interact with them for as long as possible. AI's role is not only to suggest the right content but also to help censor the huge content that is posted by users around the clock. On big platforms like YouTube, nearly 500 hours of videos get published every minute, and to make sure that this content is legit, here comes the role of AI. The image that comes to their mind is a robot knocking on their door and offering them to buy a product, and away from this fantasy-filled image, that's exactly what happens with us every time we try to buy a product online.