Machine Learning techniques for a better Customer Experience - Konica Minolta Laboratory Europe

One of the elements of success in online shopping, is the possibility to analyse the client, to follow them along their journey and to derive useful information that may improve their experience within the retail environment. Customer Experience (CX) Management has become a fundamental component in every marketing strategy and its attempt to increase clients' satisfaction. With the benefit of new technologies and new analysis models, today it is now possible to provide consumer behaviour analysis for brick and mortar shops. Consumer behaviour is the study of individuals or groups and their processes to select and use products, services and experiences. The goal is to understand the needs and the impacts that these processes have on the consumer and society.