Microsoft & Flipkart Join Forces For Cloud Partnership On Azure Platform; AI, Machine Learning, Included In The Deal

In one of the first such partnerships ever announced in India, Flipkart, India's largest e-commerce portal has joined forces with Microsoft for using their Azure Cloud platform. In an event in Bengaluru, both Microsoft and Flipkart confirmed this major alliance, under which Flipkart will adapt and use Microsoft Azure as their exclusive public cloud platform. This partnership is significant in several ways – both strategically and tactically. But the most interesting question is: Who will be the greater beneficiary from this massive alliance? As per statements issued by Flipkart, Microsoft's Azure platform will add an additional layer of cloud technologies and analytics to their existing data centers. Last year, Flipkart had established their own data centres in Mumbai and Chennai to manage their burgeoning fan base and traffic.