How much should we care about voice search? It depends on target audience - Search Engine Land

In 2018, voice search was one of the hottest topics in the SEO community. A popular article by Wordstream listed a handful of statistics around voice search, starting with the misconstrued Comscore statistic that by 2020, 50% of searches would be done through voice. It turns out, this statistic was related only to voice search in China. Despite the inaccuracy in the U.S. and overall global market, the quote has reverberated through the SEO industry and pushed digital marketers to frantically prepare themselves by learning everything they could about voice search optimization. As 2020 approaches, marketers are now skeptical voice search will actually cause a cataclysmic shift to our marketing strategies.