How One of America's Biggest Brands Developed A Data Culture

It would be difficult to identify a more recognized brand in the underwear and casual wear industry than Fruit of the Loom. Trademarked in 1871, the company has been continuously operating under the illustrious apple and grapes logo since before the invention of light bulbs, cars, and telephones. But the modern Fruit of the Loom, Inc., has evolved over time. A 2002 acquisition by Berkshire Hathaway sparked the company's data transformation, initially starting as a project to standardize data across the four different business units now operating under the Fruit of the Loom, Inc. umbrella, which include Russell Athletic, Spalding, and Vanity Fair. In a recent podcast, Beth Rogers, Senior Manager of Data Science at Fruit of the Loom, talked about how her team uses data to develop foundational methodologies and applications for everything from SKU optimization to predictive price modeling and supply chain forecasting.