Brands Moving Into The Internet Of Things

Established companies are waking to the import of The Internet of Things and starting to extend their businesses to leverage it for new ways to reach consumers. At OMMA SXSW over the weekend, Coca-Cola's Derek Myers, group director of strategy and commercialization, described to attendees how the company's vending machines capture more than 100 data points a second. Until now, those data points have been returning daily inventory and payment info to headquarters. But in true IoT fashion, Coke is going to be able to deliver personal messages to a consumer via the screen on the front of the machine. Connected vending machines, also in the works from other brands and being deployed around the world, are but one example of the extent of coming connected objects.