We know ethics should inform AI. But which ethics?

Consider one last set of ethical standards: cultural relativism versus universalism. The former invites us to evaluate practices through the lens of the values and norms of a given culture, while the latter urges everyone to live up to a mutually agreed standard. This comparison helps explain, for example, the current clash between the European conception of data privacy and the American one, which is shaping the global competitive landscape for companies such as Google and Facebook, among many others. Emerging markets such as China and India have for years proposed to let cultural relativism be the guiding principle, as they feel it gives them an edge, especially by avoiding unnecessary regulations that might slow their development as technological powerhouses.