Semantic DNA to Analyze Messaging Effectiveness: an Application of Explainable NLP

When you're marketing a product, persona, or idea, you must communicate your message effectively. Your proposition is meaningless if it does not resonate with your audience. Measuring that effectiveness becomes challenging when you lack reliable and consistent Key Performance Indicators. Political campaigns provide a prime example. Election polls have self-selection bias and election results are too infrequent and definitive to be useful.