Big Four Invest Billions in Tech, Reshaping Their Identities

The Big Four accounting firms, through an unprecedented investment of billions into technology, are transforming not just how they operate, but also their very identities. The tech crusade goes far beyond automating standard auditing and accounting work. Through a focus on artificial intelligence, data analytics, and massive tech training throughout their organizations, the biggest players in accounting are making tech part of their DNA. "We haven't become a pure technology firm," Christian Rast, KPMG LLP's global head of technology & knowledge said in a recent phone interview. "We are a professional services firm, but technology is core to our future."