Why the AI / Machine Learning industry needs to standup to the false prophets of doom?

There is universal proverb that roughly translates into "Empty vessels make the most noise." Some ascribe it to Plato, but having come from Punjab (India), I can safely confirm that the Punjabi translation means exactly that, and Punjab has as much to do with Plato as chicken tikka masala has to do with French cuisine. One of my favourite version of this proverb comes from Polish, which translated into English means, "The cow which moos a lot gives little milk." This pretty much reflects a certain philosopher from Oxford who without having any foundation in principles of engineering, let alone (proper) machine learning, seems to think himself as the leading authority to warn the world against the perils of machine learning. And for the last few years has busied himself making outrageous, pseudoscientific and shamanic claims to sell his book.