How Generative AI Is Changing Creative Work

Large language and image AI models, sometimes called generative AI or foundation models, have created a new set of opportunities for businesses and professionals that perform content creation. How adept is this technology at mimicking human efforts at creative work? Well, for an example, the italicized text above was written by GPT-3, a "large language model" (LLM) created by OpenAI, in response to the first sentence, which we wrote. GPT-3's text reflects the strengths and weaknesses of most AI-generated content. First, it is sensitive to the prompts fed into it; we tried several alternative prompts before settling on that sentence.