How AI turns sales reps into insight sellers

These days consumers and businesses no longer think of artificial intelligence (AI) as something from a sci-fi movie or book – that's because AI is now part of everyday life. Just think of Netflix's suggestion algorithm, Uber's location algorithm and even Tinder's matching algorithm – all business models powered by AI to help drive consumer decisions. And the same AI can be used in the sales process to help sales teams make decisions. At World Tour Sydney Reimagined we saw Salesforce Einstein Voice provide deal coaching to sales reps using predictive technology. And in the Sales keynote, Modern Star explained how their sales reps were using data insights to further understand their customer and close deals.