Artificial Intelligence And Commerce: 4 Steps To Bringing AI To Market

Lyft's head of machine learning Gil Arditi talked today at VB Summit 2017 about how to take AI out of the lab and into real-world products that provide competitive marketplace advantage. Lyft, which just closed an additional billion-dollar round of financing led by Google, has an internal four-stage process, Arditi says. The first step, of course, is data. "You have to normalize the data, make the data very clean, and very standard," Arditi said. This is a critical first step not only because machine learning requires data to process, but that bad data can lead to sub-optimal decisions that actually kill competitive advantage.