The Future of Marketing has arrived.

If you get it wrong, you can really upset people. AI should be thought of as augmented intelligence. As with anything new and innovative, there are going to be things that you fail at with AI. It's crucial to treat it as a learning opportunity. We often read how marketing is such a creative function, requiring imaginative thinking, and that this will spare the marketer from replacement by robots. But algorithms now allow computers to think intuitively.