Complexity In Capital: Demystifying The Hype In Cybersecurity

The jargon used to describe the latest cybersecurity solutions has proliferated - "machine learning", "blockchain", "DevSecOps" and "shift left" - but the same problem remains. It is difficult to sift through the noise and find tools that actually work. In a founders' market, startups can take advantage of the easy funding environment by throwing buzzwords into an investor pitch deck, still warm from the heat generated from the RSA theme du jour. Without a doubt, security remains a huge market and an increasingly important one. So how can we identify where true value resides in this market?