Artificial intelligence: Are we losing control?

Whilst the main focus of Noble (2018) is on Google's algorithms and how its search engine reinforces racism and sexism, a wider social issue that can be deduced from her book, is the growth of artificial technology which might have negative consequences on the society, despite the assistance they provide in our everyday life. Noble (2018) believes that artificial intelligence will become a major human rights issue in the twenty-first century. Noble has spent some time debating the reasons for Google's racist and sexist search engine results. Her reasons range from paid advertising (I discussed this in my first blog post) to artificial errors developed by Google's automatic algorithms. These artificial errors can have serious repercussions on women because as pointed out by Halavais, search engines often help us with everyday life enquires and, therefore, we often trust in the results that appear without questioning it (As cited in Noble, 2018, p. 25).