Using Twitter to Understand Pizza Delivery Apprehension During COVID - KDnuggets

India witnessed its first-ever nationwide lockdown from 24th March 2020 to 31st May 2020 to fight the spread of the novel coronavirus by limiting the movement of its residents. The study of this article aims at identifying the different emotions of customers in ordering pizza in India from one of the most popular pizza delivery chains called Dominos. From 128 stores in 2006 Domino's India, the poster brand of Jubilant Foodworks reported more than 1300 stores in 2020 across the country. The study analyzed Twitter data during three different periods. The first period from 1st January 2020 to 24th March 2020 was considered as a pre-lockdown, the second period from 25th March 2020 to 31st May 2020 was considered as the lockdown period and finally, the third period from 1st January 2021 to 28th February 2021 was considered as post-lockdown. Twitter data for these three different periods were extracted using Sprinklr (licensed by IIM Ahmedabad), which is specialized in providing real-time user conversations from modern social handles.