The Top Marketing Trends: AI and Automation Drive Digital Interactions

At the start of the COVID-19 pandemic, many businesses had to shut down operations entirely. A wide range of other businesses quickly pivoted to new business models that would allow them to continue operating remotely, without person-to-person interactions. Marketers' experiences over the past year have led to some significant consumer shifts. Online shopping soared, with companies like Amazon reaping big benefits. Amazon's advertising rates jumped more than 50 percent in May from a year earlier.