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A new paper published by the Government on the 18th July 2018 called'Establishing A Pro-Innovation Approach To Regulating AI' states that the regulation of artificial intelligence in the UK will be underpinned by 6 core principles designed to manage the risks that come with the technology. The six core principles will be applied across all sectors of the economy on a non-statutory basis, complemented by context-specific regulatory guidance and voluntary standards that will be implemented by UK regulators such as the Information Commissioner's Office. Hence, there will be no central AI regulator, but instead sector regulators who will apply the 6 core principles to artificial intelligence systems operated within the area they oversee. Given these proposals, the UK is adopting a far more light-touch risk-based approach compared to the more prescriptive and standardized one being pursued by the EU, which published its draft AI Act back in 2021. The UK approach to artificial intelligence will instead focus upon proportionality, with the regulatory framework for artificial intelligence systems being determined by the industry and context in which the system is being deployed.