The Fashion Industry Is Learning More And More About How You Spend, Thanks To AI

ISTANBUL, TURKEY - MAY 06: The'Archive Dreaming' installation by artist Refik Anadol uses artificial intelligence to visualize nearly 2 million historical Ottoman documents and photographs from the SALT Research Archive. Luxury fashion has often been synonymous with unparalleled quality and exclusivity. However, the sobering reality is that many high-end brands have fallen behind in the age of the digital revolution and e-commerce. This begs the question: how can luxury brands make up for lost ground and deliver the experiences needed to get ahead of the game? The answer may not come from the fashion capitals London, Paris or Milan, but from technology capitals like Silicon Valley where the "next big thing" is Artificial Intelligence (AI), technologies capable of performing tasks normally requiring human intelligence.