How can AI-powered cameras measure customers' happiness?

AI-enabled cameras are helping the RTA to analyse the facial expressions of passengers which then allows decision-makers to take actions to rectify the situation. Smart cameras powered by artificial intelligence (AI) technology installed by Roads and Transport Authority (RTA) have screened the facial expressions of 26,476 customers at four service centres (Deira, Awir, Barsha and Um Ramool) during the first half of 2019 year. Cameras revealed that the overall customers' happiness rating ranged from 85.6 per cent to as much as 92.8 per cent. In explanation, Ahmed Mahboub, Executive Director of Customers Happiness at RTA's Corporate Administrative Support Services Sector, said: "The installation of smart cameras to measure customers satisfaction rating is part UAE's AI Strategy, Dubai's Smart City Initiative, and RTA's Strategic Goal Smart Dubai. He cautioned that variations in the happiness index are not attributed to the quality or speed of delivering services. The customer might be experiencing personal circumstances negatively impacting his or her facial expression, he noted. Instead, cameras provide instant and accurate feed about customers happiness rating. Accordingly, decision-makers will be in a better position to take actions to rectify the situation," he explained.