Artificial Intelligence Is Now a 'Very Important' Part of Starbucks' Digital Strategy

Artificial intelligence (AI) is one phrase we're going to hear a lot more of in the restaurant industry from now on. McDonald's and KFC are already experimenting with it, and this week, Starbucks said the technology is a key piece of the company's overall digital strategy moving forward. On an investor call, Starbucks CEO Kevin Johnson highlighted the company's Deep Brew initiative, which will be a major area of focus in 2020. And as Johnson explained in a LinkedIn post recently, Deep Brew involves machine learning technologies that will improve back-of-house elements like inventory management and employee scheduling. Johnson said the technology will also power better recommendations and upsell offers to customers via the Starbucks mobile app.