Voice Assistants: This is How They Will Revolutionize Commerce

The Digital Transformation Institute of Capgemini published in the report titled "Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives", which highlights how consumers use voice assistants (Google Assistant, Siri, and Alexa above all) and what opportunities these offer systems to companies to connect with their customers. From the report, which was attended by over 5,000 customers in the United States, United Kingdom, France and Germany, it emerges that in the next three years voice assistants will become the predominant mode of interaction between consumers, and that those who use technology to do purchases will be willing to spend 500% more through this new form of interaction than current levels. In fact, consumers are developing a strong preference for interacting with companies through voice assistants. Research has shown that today about a quarter of respondents (24%) would prefer to use a voice assistant instead of a website. However, it is estimated that in the next three years this percentage will grow to 40% and almost a third (31%) will interact with a voice assistant instead of going to a physical store or a bank branch, compared to 20% recorded today.