The Evolution Of Apple

The real problem of Apple is that Tim Cook is not a product guy. And without a renewal of product strategy, Apple will lose its place on the technology throne, after it has maximized the addressable market of its downstream evolution. As most of my readers know by now, I am a fervent supporter of Apple products for some 25 years. Not for some fuzzy nostalgic reason but because Apple has an entirely different focus than other computing companies. I realized way back when Apple built QuickTime directly into the operating system the company had set itself a fundamentally different objective concerning the audience and values it aimed to pursue.