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Ecommerce companies have seen a slower quarter. According to Business Today, investors in India have turned cautious about placing big bets on ecommerce start-ups and the party is clearly over. The total VC money invested and the numbers of deals have dropped from a peak of 43 deals worth 831 million in March 2015 to just 24 transactions worth 112 million (Rs 730 crore) in less than a year according to Economic Times. In a similar state, brands from leading ecommerce markets like SEA and the Middle-East are looking at tighter marketing budgets and greater value for their mobile ad spends (the focus is on metrics like In-App user engagement and conversions).

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