Equity threatens mass direct action over use of actors' images in AI content

Equity confirmed it was supporting a Scottish actor who believes her image was used in the creation of Tilly Norwood (above), an AI-generated'actor'. Equity confirmed it was supporting a Scottish actor who believes her image was used in the creation of Tilly Norwood (above), an AI-generated'actor'. Equity threatens mass direct action over use of actors' images in AI content The performing arts union Equity has threatened mass direct action over tech and entertainment companies' use of its members' likenesses, images and voices in AI content without permission. Its general secretary, Paul W Fleming, said it planned to coordinate data requests en masse to companies to force them to disclose whether they used members' data in AI-generated material without consent. Last week the union confirmed its was supporting a Scottish actor who believes her image was used in the creation of the "AI actor" Tilly Norwood, which has been widely condemned by the film industry.