Humans and AI: AI, Marketing, and Behavioral Economics

Yet it's possible to nudge people to more willingly pay their taxes on time. The Behavioural Insights Team, also known unofficially as the "Nudge Unit," was founded by the UK government in 2010 to use behavioral science to make public policies and services more effective. One of its more successful experiments is the use of peer pressure to improve tax collection. Ordinarily, HM Revenue and Customs, the department responsible for tax collection, sends a reminder notice to those who haven't paid their taxes on time. Only 33% of those who receive the reminders respond by paying their taxes.