Consumer Perception in The Age of AI

Whatever class of the economy you belong to, at best, you're a consumer, one way or another. The impulses that go into decision-making as consumers sift through endless choices of goods, products, services, and offerings are anything but simple. Thanks to AI, consumers have been ushered into a life that is an endless stream of those impulses that come with virtually every choice to be made. With consumers, there is no shortage of varying perspectives when it comes to how goods, products, services, and offerings are perceived based on the level of AI deployment and use. When it comes to being a consumer of any sort in the age of AI, perception is a strong force in choices and decisions, and brands must pay serious attention to it.