ADAS, Lidar, and the Future of Autonomous Vehicles - MicroVision

Advanced driver assistance systems, or ADAS, have become standard in many vehicles on the market today. Features like adaptive cruise control, lane-keeping assist, and blind-spot alarms have given rise to the next generation of safe driving experiences. Consumers are embracing the technology--58% want to see high-performing ADAS features in their vehicles. But people are far from convinced that even with current ADAS technology, safe, autonomous driving is a reality. According to Forbes, 86% of people interviewed in a AAA survey said they would be afraid to ride in a self-driving vehicle (54%) or are unsure about it (32%).