Kroger Plans to Introduce Driverless Grocery Deliveries

Kroger and Nuro executives said delivering groceries without drivers--while still years away--would make such services cheaper and easier to introduce in less densely populated parts of the country. Nearly a third of 4,504 adults surveyed by Forrester Analytics earlier this year said they didn't do more grocery shopping online because of costs including delivery charges. "We are not trying to be a dollar cheaper than regular delivery. We are trying to be an order of magnitude cheaper," said Dave Ferguson, who helped lead Google parent Alphabet Inc.'s GOOGL 0.21% self-driving vehicle arm before co-founding Mountain View, Calif.-based Nuro in 2016. The Nuro partnership is the third deal Kroger has made in the past two months that aims to aid in how it sells to customers as competitors Amazon.com