Welcome to the "generative AI" era. Resistance is futile

I can already feel it coming. This is going to be the year of "generative AI" the way 2012 was the year of Instagram. The way every year since 2017 has been the year of "blockchain revolution" or the "pivot to video." Best to get clear-eyed and figure out what all the hype is about. After all, Google and Microsoft (and probably others) are now officially in the race to out-AI one another.