How do we keep bias out of AI?

From the coining of the term back in the 1950's to now, AI has taken remarkable leaps forward and only continues to grow in relevance and sophistication But despite these advancements, there's one problem that continues to plague AI technology – the internal bias and prejudice of its human creators. The issue of AI bias cannot be brushed under the carpet, given the potential detrimental effects it can have. A recent survey showed that 36% of respondents reported that their businesses suffered from AI bias in at least one algorithm, resulting in unequal treatment of users based on race, gender, sexual orientation, religion or age. These instances incurred a direct commercial impact: of those respondents, two-thirds reported that as a result they lost revenue (62%), customers (61%), or employees (43%). And 35% incurred legal fees because of lawsuits or legal action.