Demystifying the Role of Artificial Intelligence in Marketing and Advertising - eMarketer

The hype around artificial intelligence (AI) is ramping up, especially as big tech companies like Amazon, Google, Facebook, IBM and Microsoft attempt to commercialize its use. Agencies are also starting to figure out how they can leverage AI to make their clients' marketing and advertising efforts more effective. Josh Sutton: We've been looking at AI for the better part of four years now with the real focus of getting an understanding as to what it really is that people mean when they say "AI." Within the practice, we primarily do two things. One is that we help companies look across the landscape of all the different big data, machine learning and other artificial intelligence platforms that are available to understand which ones can help them best achieve their business objectives.