Beyond Mobile: How Voice and AI Are Changing Digital Travel

Last week, Skift published the 2017 Digital Transformation Report, sponsored by Adobe and Epsilon. In the past decade, mobile devices have revolutionized the travel industry. Some forecasts now predict more than half of all travel purchases are made with mobile, and mobile is reshaping how every travel organization, from corporate travel firms to airports to hotels, interacts with travelers. But despite all the rapid shifts already caused by mobile, even bigger changes are on the horizon. That's because three emerging interfaces, including voice search, artificial intelligence and conversational messaging, are transforming how travelers will interact with travel brands on mobile in the future.