what-is-influence-engineering-how-it-relates-to-emotion-ai

The availability of vast data sources and advanced machine learning technologies has given rise to a new system of influence known as influence engineering. It can guide user behavior and lead to new customer acquisition. Using computer vision and pattern analysis techniques, companies can now recognize user emotions using emotion detection techniques (generally called emotion AI) to direct their decision-making process. Also, the advancements in emotion detection and natural language processing techniques present a significant opportunity to automate influential aspects of consumer communication and digital marketing. In fact, in 2021, Gartner named influence engineering as one of the six emerging technologies expected to drive growth for digital marketing.