Google's Area 120 debuts Checks, an AI-powered privacy compliance solution for mobile apps – TechCrunch

A team at Google is today launching a new product for mobile app developers called Checks which leverages A.I. technology to identify possible privacy and compliance issues within apps, amid a rapidly changing regulatory and policy landscape. The freemium solution will be offered to both Android and iOS app developers of all sizes, who will be able to have their apps analyzed then receive a report with actionable insights about how to address the problems that are found. Checks was co-founded by Fergus Hurley (GM) and Nia Castelly (Legal Lead), who developed the project over the past two years as a part of Google's in-house incubator, Area 120. The Checks team had previously built tools like Android Vitals to address developers' technical challenges, and had the idea to use A.I. to now address privacy compliance challenges, as well. Today's app developers have to keep up with a number of newer regulations and policies, from Europe's GDPR requirements to new rules implemented by the app stores themselves.