A bestseller is born: How Zuckerberg discovered the Streisand Effect

Feedback is New Scientist's popular sideways look at the latest science and technology news. You can submit items you believe may amuse readers to Feedback by emailing feedback@newscientist.com Some things are sadly inevitable: death, taxes, another Coldplay album. One such inevitability, long since proved beyond any reasonable doubt, is that if you try to suppress an embarrassing story, you will only draw more attention to it. This phenomenon is called the Streisand Effect, after an incident in 2003 when Barbra Streisand sued to have an aerial photograph taken off the internet.