Will Machine Learning Eliminate The Need For Ad Agencies?

This article is by Mark-Hans Richer, founder and president, Richer Inc., and former CMO of Harley-Davidson. It's post-CES season and naturally all the buzz is about cool, futuristic things that will change the world as we know it. And nothing is more buzzy than AI and Machine Learning (VR and AR are so 2016...). Most of those who strolled the wide alleys of Las Vegas' convention halls earlier this month--and especially the creative marketing community--buzzed about what they saw as cutting-edge cool, the zeitgeist that every creative person wants to be on the edge of. But what if the tech that is so attractive suddenly turned on its acolytes?