Website morphing and more revolutions in marketing

John R. Hauser is the Kirin Professor of Marketing at M.I.T.'s Sloan School of Management where he teaches new product development, marketing management, and statistical and research methodology. He has served MIT as Head of the MIT Marketing Group, Head of the Management Science Area, Research Director of the Center for Innovation in Product Development, and co-Director of the International Center for Research on the Management of Technology.He is the co-author of two textbooks, Design and Marketing of New Products and Essentials of New Product Management, and a former editor of Marketing Science (now on the advisory board).I think it wouldn't be smart to start this interview with something as dull and complex as a definition. Or am I the only one that likes to read light weight and short articles? Let's just get it over with. "Website morphing matches the look and feel of a website to each customer so that, over a series of customers, revenue or profit are maximized."