Grocery retailers are among the first to embrace ChatGPT

Separately, in February French grocery chain Carrefour produced its first-ever video made with ChatGPT answering FAQs. The 30-second video has a robot speaking in French and answering common questions from customers like "how to eat better and cheaper via its website." Carrefour's Chief E-commerce Officer Elodie Perthuisot wrote in a LinkedIn post that Carrefour Carrefour's "data and innovation teams are currently working on the use cases of ChatGPT, and generative AI in general." Analysts and grocery tech executives that Modern Retail spoke with said while all types of retailers are excited about using ChatGPT, grocers have compelling reasons to jump into this head first, for a few reasons. For starters, grocers have among the most diverse customer base.