Orange unveils new five-year grand plan

With the Essential2020 plan all but complete, Orange has released the details of the Engage2025 strategy to drive growth over the next five years. The new strategy is going to be focused on four key pillars; reinventing the operator business model, accelerating growth in the developing markets and emerging segments, integrate artificial intelligence at the centre of every aspect of the business, and building sustainability goals through the organization. "If I had to summarise Engage2025, Orange's new strategic plan, I would use two words: growth and sustainability," said CEO Stephane Ricard. "The first one is growth. We are going to grow our core business – connectivity – by adding to our competitive edge and by making the most of our network infrastructure. We are also going to foster growth beyond connectivity in Europe thanks to three elements which set us apart from our competitors, namely Africa & the Middle East, B2B IT services and financial services. At Orange we are convinced that in the years ahead strong economic performance will not be possible without exemplary performance on social and environmental issues."