How Coca-Cola is using AI to stay at the top of the soft drinks market - AI News

As the world's largest beverage company, Coca-Cola serves more than 1.9 billion drinks every day, across over 500 brands, including Diet Coke, Coke Zero, Fanta, Sprite, Dasani, Powerade, Schweppes and Minute Maid. Big data and artificial intelligence (AI) power everything that the business does – the global director of digital innovation, Greg Chambers, said: "Artificial intelligence is the foundation for everything we do. Artificial intelligence is the kernel that powers that experience." Marketing soft drinks around the world is not a "one-size-fits-all affair". Coca-Cola products are marketed and sold in over 200 countries.